Good Food

Alfrea pictures a world where everyone can get and eat good food. We bring people together, matching growers, experts and landowners with others who need them. But Alfrea is so much more than a transaction; it is a community to share ideas and thoughts about what good food really means. When you decide to buy a bushel of tomatoes from Mary, you will have a chance to talk to Mary about how those tomatoes were grown.

Alfrea supports these good food standards as defined by the W. K. Kellogg Foundation, and products in the Alfrea Farmers’ Market are selected to meet these standards.


Provides nourishment and enables all people to thrive.


Produced in a manner that is environmentally sustainable.


No one along the food chain is exploited in its creation.


All people have access to it.